The Vienna Beef Hot Dog Stand Challenge launches August 19 through October 17, 2021. So, Chicago, get ready for the Vienna Beef Hot Dog Stand Challenge and have some fun!” said Mat Lignel, president and CEO of Laughlin Constable.
We wanted to create a campaign for Vienna Beef that is unique to its brand and equal to its iconic status, and taps into the simple joy of eating hot dogs. “As a proud Midwest agency, we are excited to have the opportunity to work with such a legendary Chicago brand. While multiple prizes will be won, ultimately, the winner will earn bragging rights as the Vienna Beef Top Dog.
#Vienna beef code
The digital experience will allow participants to check in using a QR code every time they visit a Vienna Beef Hot Dog Stand, and to see where they stand on the leaderboard. LC embraced Vienna Beef’s classic tongue-in-cheek, playful voice to create clever campaign branding with media running on radio, out of home, digital and social support, and even some of Chicago’s favorite sports stadiums. NAI Hiffman’s Chris Gary and Joe Bronson represented Vienna Beef.The Vienna Beef Hot Dog Stand Challenge, created and activated by LC, asks a very important question, “Who can eat at the most Vienna Beef Hot Dog Stands?” Contest participants will also help support the entire state’s restaurant industry as at the completion of the challenge Vienna Beef will make a donation to the Illinois Restaurant Association Educational Foundation (IRAEF) Employee Relief Fund. Scott Duerkop and Dominic Carbonari of real estate services firm Jones Lang LaSalle represented Dayton Street in the lease. Dayton Street said it has renovated the building's interior warehouse and built out 8,000 square feet of office space. property, according to Cook County property records. Walnut St., among others.Ī Dayton Street venture paid $2.8 million in August 2018 for the 2501 W. The company has redeveloped properties at 15 W. While the City Council last summer opened the eastern end of that Kinzie Industrial Corridor-the portion that borders the now-trendy Fulton Market District-to new zoning uses, it renewed its commitment to keep most of the corridor as a planned manufacturing district.Ī spokesman for Vienna Beef couldn't be reached.ĭayton Street, led by managing principal Howard Wedren, has been one of the most active developers in the Kinzie Industrial Corridor. Vienna Beef, meanwhile, will bring its 127-year-old company and prominent Chicago food brand to a corridor running west of Ogden Avenue between Lake Street and Grand Avenue that is rife with industrial companies like it. It's one of several proposals along the North Branch and is just north of developer Sterling Bay's planned Lincoln Yards campus between Lincoln Park and Bucktown, two of the city's wealthiest neighborhoods.ĭrive Shack would lease the land from property owners Vienna Beef and Chicago-based Mark IV Realty. That North Side property could soon be home to an upscale driving range from New York-based Drive Shack, which submitted plans to the City Council in September to turn the 9.3-acre site into its first Chicago location. Vienna Beef moved its manufacturing plant away from there in 2013 to the Bridgeport neighborhood on the city's South Side but kept its headquarters and a warehouse along a rerouted portion of Elston Avenue at Damen and the river. Fulton St., a nearly 40,000-square-foot building in the Kinzie Industrial Corridor where it will move its main office and warehouse. Vienna Beef's nearly 50-year run on Chicago's North Side is coming to an end.Īmid a slew of new developments proposed along the North Branch of the Chicago River, the hot dog maker is set to move its headquarters early this year from its longtime home to a renovated industrial building on the Near West Side.Ĭhicago-based developer Dayton Street Partners said the meat company has signed a long-term lease for all of 2501 W.
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